Boston Pizza Outdoor MONTREAL/VANCOUVER PIZZA by Zip Media GmbH

Adsarchive » Outdoor » Boston Pizza » MONTREAL/VANCOUVER PIZZA

MONTREAL/VANCOUVER PIZZA

Pin to Collection
Add a note
Industry Restaurants, Pubs & Bars
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Canada
Agency Zip Media GmbH
Creative Director Jean-François Béliveau
Art Director Jean-François Béliveau
Copywriter Dominique Pagé
Account Supervisor David-Alexandre Tanguay
Released January 2012

Credits & Description

Category: Bars, Restaurants & Stores, etc.
Advertiser: BOSTON PIZZA INTERNATIONAL
Product/Service: BOSTON PIZZA RESTAURANT
Agency: ZIP COMMUNICATION
Chief Creative Officer: Michele Leduc
Creative Director: Jean-François Béliveau
Copywriter: Dominique Pagé
Art Director: Jean-François Béliveau
Account Supervisor: David-Alexandre Tanguay
Advertiser's Supervisor: Carl Pichette
Account Manager: Caroline Piché
Planner: Touché! Phd
Account Manager: Caroline Piché
Planner: Touché! Phd

Ambient Execution Description
How do you get Montreal and Vancouver hockey fans to like you when you’re called Boston Pizza? During the Stanley Cup playoffs? When the opposing team is the Boston Bruins? You change your name, that’s how.

We corrected the Boston Pizza signature. The word Boston was crossed out with what looked like a felt pen, and replaced with Montreal in Quebec restaurants, and Vancouver in British Columbia. We rebranded the stores inside and out. Pizza boxes, staff t-shirts, in-store banners, etc. were similarly 'corrected'. In the end, the fans liked us. A lot. And they told all their friends.