Bounce Outdoor GARMENT GARDEN by Leo Burnett Melbourne

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Industry Business equipment & services, Corporate Image
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Australia
Agency Leo Burnett Melbourne
Executive Creative Director Jason Williams
Art Director Lauren Doolan
Copywriter Andrew Woodhead, Robbie Brammall Eamonn Dixon
Released March 2010

Credits & Description

Category: Ambient: Stunts & Live Advertising
Advertiser: PROCTER & GAMBLE
Product/Service: BOUNCE
Executive Creative Director: Jason Williams
Copywriter: Eamonn Dixon/Andrew Woodhead
Art Director: Lauren Doolan
Account Manager: Andres Giusto
Other Credits: Kim Koster
Date of First Appearance: Mar 26 2010 12:00AM
Entrant Company: LEO BURNETT, Melbourne, AUSTRALIA

Description of Ambient execution
This year spring came a little early to a grey and gloomy park in heart of Toronto. Taking socks, t-shirts, scarves and other items of clean laundry, we fashioned them into colourful flowers and scented them with Bounce Spring & Renewal dryer sheets. We then used them to help a leafless tree blossom back into life. Passersby could pick the fabric flowers, smell them and unravel them to discover that the source of the spring fresh scent was something that they can bring to their own laundry.