|Industry||Destinations (Countries & Places)|
|Media||Outdoor, Billboard, Poster, Transportation & Vehicles|
|Art Director||Andreas Österlund|
|Account manager||Catarina Szasz|
Credits & Description
Although the city of Karlstad is located in Scandinavia it is far from sure that it snows during christmas. BranÃ¤s Ski Resort wants to remind the citizens of Karlstad that only 1,5 hours away Branas offers a Christmas package with a "real" Santa and a christmas tree in every cabin.Part 1 of the campaign Bulldozer, Karlstad wrapped the billboard. Soon afterwards curious citizens unwrapped the billboards to see from who and what the message was about. Of course had we a team standing by to clean the streets during the campaign.