Breast Cancer Foundation: BIG BOTTOM by DDB Singapore for Breast Cancer Foundation

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Industry Public awareness, Against Cancer
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Singapore
Agency DDB Singapore
Art Director Thomas Yang, Andrea Kuo
Copywriter Joji Jacob, Khairul Mondzi
Photographer Allan Ng
Account Supervisor Dominic Lee, Ng Ling Kai
Illustrator Andy Yang
Released June 2011

Awards

Clio Awards 2012
Print Public Service Bronze

Credits & Description

2 of 3 Campaign
Type of Entry: Billboards & Street Furniture
Category: Public Health & Safety
Title: BIG BOTTOM
Advertiser/Client: BREAST CANCER FOUNDATION
Product/Service: BREAST CANCER AWARENESS
Entrant Company: DDB SINGAPORE, SINGAPORE
Advertising Agency: DDB SINGAPORE, SINGAPORE
Chief Creative Officer: Neil Johnson
Executive Creative Director: Joji Jacob
Creative Director: Thomas Yang
Art Director: Thomas Yang/Andrea Kuo
Copywriter: Joji Jacob/Khairul Mondzi
Account Manager: Rowena Bhagchandani
Account Supervisor: Dominic Lee/Ng Ling Kai
Illustrator: Andy Yang
Photographer: Allan Ng (The Republic)
Other Credits: Agnes Teo

The Outdoor Advert titled Breast Cancer Foundation: BIG BOTTOM was done by DDB Singapore advertising agency for Breast Cancer Foundation in Singapore. It was released in Jun 2011.