Bronx Men's Shoes: SA pioneers the world's first beard growing billboard by Bletchley Park for Bronx

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Bronx Men's Shoes: SA pioneers the world's first beard growing billboard

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Industry Shoes
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market South Africa
Agency Bletchley Park
Director Jonty Fisher
Creative Director Kelly Putter
Released April 2012

Credits & Description

Bronx Shoes SA pioneers world's first interactive growing billboard The 3rd of April sees the unveiling of the world's first interactive beard growing billboard in Cape Town Bronx Menâs Shoes, the âMan Enoughâ brand in SA, through Bletchley Park, Cape Town installed a six meter high portrait of a man's face covered in stubble. South Africans, courtesy of a cleverly installed webcam, can then watch as every "like" on the Bronx Menâs Facebook page triggers the beard to grow.

Category: Clothing & footwear
Client: Bronx
Agency: Bletchley Park
Production: Bletchley Park
Country: South Africa
Director: Jonty Fisher
Creative Director: Kelly Putter