Brother Outdoor GIANT PRINTERS by Cossette Montreal

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GIANT PRINTERS

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Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Canada
Agency Cossette Montreal
Creative Director Antoine Bécotte
Art Director Julien De Preux, Cyril Drouot
Released June 2011

Credits & Description

Category: Small Scale Special Solutions
Advertiser: BROTHER INTERNATIONAL CORPORATION
Product/Service: BROTHER'S MFC-J6510DW PRINTER
Agency: COSSETTE
Chief Creative Officer: Antoine Bécotte
Executive Creative Director: Antoine Bécotte
Creative Director: Antoine Bécotte
Art Director: Julien De Preux/Cyril Drouot
Account Manager: Sébastien David
Account Manager: Sébastien David

Ambient Execution Description
Challenge

Promote Brother's MFC-J6510DW, the professional large format office printer made for the advertising and graphic arts industries.

Solution

We used existing channels such as wild postering, street columns and backlit pannels. We simply added a printer element to simulate the printing of these communications, demonstrating the creative capacity of the model in everyday life as well as the numerous paper formats available.