Brother Outdoor MAKE IT STOP: I DESERVE MORE by Cossette Montreal

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MAKE IT STOP: I DESERVE MORE

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Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Canada
Agency Cossette Montreal
Executive Creative Director Michel De Lauw
Art Director Julien De Preux, Cyril Drouot, Maxime Sauté
Copywriter Anne Laure Naumowicz, Rachel Abrams, Jean-Sébastien Basque
Producer Maryse Beauregard
Account Supervisor Marianne Poirier, Andrew Mumford, Marie-Anne Lalonde
Released June 2011

Credits & Description

Category: Business Equipment & Services
Advertiser: BROTHER INTERNATIONAL CORPORATION
Product/Service: BROTHER CANADA
Agency: COSSETTE
Chief Creative Officer: Antoine Bécotte
Executive Creative Director: Michel De Lauw
Copywriter: Anne-Laure Naumowicz/Rachel Abrams/Jean-Sébastien Basque
Art Director: Julien De Preux/Cyril Drouot/Maxime Sauté
Account Supervisor: Andrew Mumford/Marianne Poirier//Marie-Anne Lalonde
Producer: Maryse Beauregard
Account Manager: Sébastien David
Planner: Hélène Gingras/Mayssa Skaf
Account Manager: Sébastien David
Planner: Hélène Gingras/Mayssa Skaf

Ambient Execution Description
The campaign makes a radical shift from Brother’s previous product-focused advertising approach with creative material that features a variety of humorous scenarios depicting the extremes to which people are tempted to go when faced with sub-standard customer service. The tagline, Make it Stop: I Deserve More, reinforces Brother’s unique commitment to total customer satisfaction.


Thousands of printers are damaged every year due to useless customer service.
MAKE IT STOP
I DESERVE MORE