100% CYCLING WHEELS by J. Walter Thompson Bangalore for Ti Cycles

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100% CYCLING WHEELS

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Industry Business equipment & services, Corporate Image
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market India
Agency J. Walter Thompson Bangalore
Art Director Harakrishna
Copywriter Arjun Kumar
Photographer Senthil Kumar
Illustrator Shiv Parameswaran
Released October 2009

Credits & Description

Category: Ambient: Transit
Advertiser: TI CYCLES
Product/Service: BSA HERCULES CYCLOTHON
Agency: JWT INDIA
Executive Creative Director: Senthil Kumar
Creative Director: Shiv Parameswaran
Copywriter: Senthil Kumar/Arjun Kumar
Art Director: Shiv Parameswaran/Harakrishna
Illustrator: Shiv Parameswaran
Photographer: Senthil Kumar
Date of First Appearance: Oct 3 2009 12:00AM
Entrant Company: JWT INDIA, Mumbai, INDIA

Description of Ambient execution
100% Cycling Wheels : The objective was to invite Bangaloreans to park their bikes, cars, trucks and buses for the world’s first holiday for motor vehicles. So we took road signs and converted them into wheels of bicycles. No Car / No Bus / No Truck signs were redesigned as cycle wheel wraps and fixed on over 1000 cycles and cycled across the city bringing alive the proposition of 100% Cycling and promoting The Cyclothon. The ambient promotion went on for a week across the city and touched several thousand residents of Bangalore. Resulting in over 15,000 cyclists at The BSA Hercules Cyclothon, making it the biggest Cycling event in Asia. Post this activity, more and more people are waking up to 100% Cycling as a morning habit.