Haomei Aluminum Co Outdoor SOUND WAVE by Leo Burnett Guangzhou

Adsarchive » Outdoor » Haomei Aluminum Co » SOUND WAVE

SOUND WAVE

Pin to Collection
Add a note
Industry Household maintenance & pet products, Windows
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market China
Agency Leo Burnett Guangzhou
Creative Director Chong Kin, Lesley Tse, Darren Zhang, Jennifer Wang
Art Director Darren Zhang, Luo Rong
Photographer David Chen
Released February 2012

Credits & Description

Category: Special Build
Advertiser: BUCALUS (CHINA)
Product/Service: BUCALUS SOUNDPROOF WINDOWS
Agency: LEO BURNETT GUANGZHOU
Executive Creative Director: Chong Kin
Creative Director: Chong Kin/Lesley Tse/Darren Zhang/Jennifer Wang/
Art Director: Darren Zhang/Luo Rong
Photographer: David Chen

Ambient Execution Description
Bucalus
The problem and challenge
Noise pollution in China is a major problem. Noise pollution comes from hundreds of construction sites, millions of vehicles and billion of citizens. In China, it is not easy to find a place without any noise.

The solution
To promote Bucalus’s reliable soundproof systems, special ambient was created in order to arouse interests in an engaging way. Leveraging buildings installed with Bucalus window, we created a sound wave ambient. Once the noisy sound wave comes to the Bucalus window, it becomes silent.