LAMA by Centrade Saatchi & Saatchi Bucharest for BUCHAREST ZOO

LAMA

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Industry Zoos
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Romania
Agency Centrade Saatchi & Saatchi Bucharest
Art Director Jorg Riommi, Arturo Vittorioso, Daniela Nedelschi, Alexandru Micu, Romana Topescu
Copywriter Marius Tianu
Producer Monica Garbur, Elena Catanchin, Adrian Codreanu
Photographer Vitalie Brega
Released August 2009

Credits & Description

Category: Ambient: Bars, Restaurants & Stores, etc.
Advertiser: BUCHAREST ZOO
Product/Service: ZOO
Agency: SAATCHI & SAATCHI ROMANIA
Creative Director: Jorg Riommi/Daniela Nedelschi
Copywriter: Jorg Riommi/Marius Tianu
Art Director: Daniela Nedelschi/Alexandru Micu/Romana Topescu
Account Manager: Anca Luca/Liana Petrascu
Photographer: Vitalie Brega
Producer: Monica Garbur/Elena Catanchin/Adrian Codreanu
Date of First Appearance: Aug 12 2009 12:00AM
Entrant Company: SAATCHI & SAATCHI ROMANIA, Bucharest, ROMANIA

Description of Ambient execution
Challenge The Bucharest Zoo has been struggling with a wide spread prejudice: that the animals are not well taken care of and that the park itself is not very attractive. Nothing could be far from the truth: animals are extremely well taken care of and the place itself has undergone major changes which made Bucharest Zoo one of the main attraction when it comes to leisure outdoor activities for city people. But most people in town still didn’t know this. Our task was crystal clear: determine more and more people to come visit the zoo. Solution In the context of a wider operation, we created stickers (stuck with lipstick kisses from various animals from the zoo), and put them on various bars, clubs and restaurants toilet mirrors, mall elevators across town, bus windows and glass doors. This was a very special and funny way for the animals to tell people to come back and visit them and spread the Zoo Love around. Results The campaign was a huge success, as one month only after the launch of the campaign, Bucharest Zoo increased its number of visitors by 400%