LA FEMME CANON by Brad for Budweiser

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LA FEMME CANON

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Industry Beers and Ciders
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Canada
Agency Brad
Creative Director Martin Rivard
Art Director Patrick Seymour
Copywriter Geneviève Vincent
Photographer Denis Riverain
Account Supervisor Dany Renauld
Released June 2009

Credits & Description

Category: Ambient: Bars, Restaurants & Stores, etc.
Advertiser: BUDWEISER
Product/Service: BEER
Agency: BRAD
Creative Director: Martin Rivard
Copywriter: Geneviève Vincent
Art Director: Patrick Seymour
Account Manager: Suzanne Tremblay
Account Supervisor: Dany Renauld
Advertiser's Supervisor: Stéphane Hamel
Photographer: Denis Riverain
Other Credits: Photoshop Artists: Denis Riverain/Patrick Seymour And Cristine Berthiaume
Date of First Appearance: Jun 20 2009 12:00AM
Entrant Company: BRAD, Québec, CANADA

Description of Ambient execution
Bud Camp. A fantastic contest for an exclusive camp known by all the guys in Canada. And this year’s surprise activity: the Bombshell (La Femme Canon), a clever French wordplay meaning a very beautiful woman and also a human cannon ball. Mission: Reach the 18-24 year-old men in the bathrooms of bars. Three posters blasting the message above the urinals.

English Translation of Main Headlines
The Bombshell. It's a clever French wordplay meaning a very beautiful woman and also a human cannon ball (La Femme Canon). Bud Camp. A contest for an exclusive camp known by all the guys in Canada.