STATION DOMINATION by Publicis Kaplan Thaler New York for Buitoni

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STATION DOMINATION

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Industry Pasta
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market United States
Agency Publicis Kaplan Thaler New York
Executive Creative Director Simeon Roane
Creative Director Roger Norris
Art Director Felipe Leite
Copywriter Marcia Lebeau
Producer Bill Grant
Photographer Judd Pilosoff
Account Supervisor Michelle Naklicki
Released June 2009

Credits & Description

Category: Ambient: Transit
Advertiser: NESTLÉ
Product/Service: BUITONI PASTA
Agency: PUBLICIS NEW YORK
Executive Creative Director: Simeon Roane
Creative Director: Roger Norris
Copywriter: Marcia Lebeau
Art Director: Felipe Leite
Account Manager: Whitman Bowers
Account Supervisor: Michelle Naklicki
Photographer: Judd Pilosoff
Producer: Bill Grant
Other Credits: Tana Cieciora - Designer
Date of First Appearance: Jun 1 2009 12:00AM
Entrant Company: PUBLICIS NEW YORK, USA

Description of Ambient execution
For two months, 47 millions New Yorkers viewed “The Italian Art of Food” Exhibition in Union Square Station. The show included an artist video, an audio tour and museum guards distributing gallery guides with an incentive to purchase Buitoni at local retail stores. More Buitoni was sold in 24 hours than is usually sold in a month and had to be restocked constantly. And brand recall went up 94%.