Bureau Voorlichting Binnenvaart Outdoor LOADING/UNLOADING by WUBBE CROSS COMMUNICATION

LOADING/UNLOADING

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Industry Industrial Equipment & Agricultural Machinery
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Netherlands
Agency WUBBE CROSS COMMUNICATION
Creative Director Daniël Reintjes
Art Director Thomas Aberson
Copywriter Marc Van Der Haar
Account Supervisor Gilbert Witjes
Released February 2012

Credits & Description

Category: Small Scale Special Solutions
Advertiser: BUREAU VOORLICHTING BINNENVAART
Product/Service: INLAND SHIPS
Agency: WUBBE CROSS COMMUNICATION
Creative Director: Daniël Reintjes
Copywriter: Marc Van Der Haar
Art Director: Thomas Aberson
Account Supervisor: Gilbert Witjes
Other Credits: Wilco Volker/Monique Rook

English Translation of Main Headlines
Loading/Unloading

Ambient Execution Description
Even if your company is not located close to navigable waters, you can still transport your products in a FlexFleet barge. These barges are smaller and therefore more flexible. To focus the attention of companies on this, an eye-catching guerrilla campaign was developed. Loading/unloading signs for ships were placed at the entrances to companies that were not located close to water. The fact is that FlexFleet’s smaller barges can also reach them. How? That was explained in the mailing that appeared on their doormat, consisting of a small sign that could be hung up.