T-SHIRTS by Y&R Sao Paulo for Buscopan

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T-SHIRTS

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Industry OTC Medicines (Pain Relievers, Cold & Flu)
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Brazil
Agency Y&R Sao Paulo
Creative Director Rui Branquinho, Pedro Cappeletti, Flávio Casarotti
Art Director Kleyton Mourao
Copywriter Roberto Kilciauskas
Producer Elaine Carvalho, Robinson Silva
Account Supervisor Ticiana Cardoso
Released May 2011

Credits & Description

Category: Bars, Restaurants & Stores, etc.
Advertiser: BOEHRINGER INGELHEIM
Product/Service: BUSCOPAN
Agency: Y&R SÃO PAULO
Chief Creative Officer: Rui Branquinho
Executive Creative Director: Flavio Casarotti
Creative Director: Rui Branquinho/Flavio Casarotti
Copywriter: Roberto Kilciauskas
Art Director: Kleyton Mourao
Art Buyer: Monica Beretta
Account Supervisor: Ticiana Cardoso
Advertiser's Supervisor: Benni Boruchowski/Vinicius Santos/Daniela Pereira
Producer: Elaine Carvalho/Robinson Silva
Account Manager: Valeria Ordonhez
Planner: Fernanda Flandoli/João Gabriel/Yeda Beraldo
Account Manager: Valeria Ordonhez
Planner: Fernanda Flandoli/João Gabriel/Yeda Beraldo
Other Credits: Media: Glaucia Montanha/Thiago Franzao/Fabiana Ferreira

Ambient Execution Description
The t-shirts were displayed at clothing stores by regular clothes.