Mercedes-Benz Outdoor GREEN EMMISIONS by Net#work BBDO Johannesburg

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GREEN EMMISIONS

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Industry Automotive products, services and accessories
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market South Africa
Agency Net#work BBDO Johannesburg
Executive Creative Director Rob Mclennan
Creative Director Rob Rutherford
Art Director Bruce Anderson
Copywriter Robert Rutherford, Chumani Mtshontshi
Producer Clinton Mitri
Account Supervisor Rogan Bailey
Released July 2011

Credits & Description

Category: Special Build
Advertiser: MERCEDES-BENZ
Product/Service: BLUE EFFICIENCY
Agency: NET#WORK BBDO
Executive Creative Director: Rob Mclennan
Creative Director: Bruce Anderson/Rob Rutherford
Copywriter: Robert Rutherford/Chumani Mtshontshi
Art Director: Bruce Anderson
Account Supervisor: Rogan Bailey
Producer: Clinton Mitri

Ambient Execution Description
A development at the V&A Waterfront in Cape Town created an opportunity for a very unique site.
Part of the site was planned as a planted as a 'living wall' & the rest assigned to advertising communication.
The site seemed perfect to communicate Mercedes-Benz's BlueEfficiency technology. However, the concept required the two spaces be integrated.
We negotiated with the media company and a connection between the living wall and advertising space was created, demonstrating the potential effects of BlueEfficiency.