C2-MTL Outdoor C2-MTL: Knitterstream by Sid Lee Montreal

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C2-MTL: Knitterstream

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Industry Shows, Events & Festivals
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Canada
Agency Sid Lee Montreal
Released April 2013

Credits & Description

Launched with the help of Fast Company at C2-MTL - a festival of creativity and commerce in Montreal - we asked twitter-users, "What creative mantra do you work by?" They responded, tweeting their mantras with the hash tag #knitterstream, and Knitterstream transformed the most retweeted mantras into custom designs, which it then knit into what turned out to be 120 feet of cozy conversation. Tweeters could watch the machine in action, live via ustream, and a virtual version was also "knit" in real time at knitterstream.com, allowing those not at C2 to watch online as their mantra was turned from tweet to knit. And there you have it. Proof that tweeted genius can stick around long enough to get the readership it deserves, when stitched into a wearable, frameable keepsake by Knitterstream. Scroll down to see a digital version of the C2-MTL scarf.
Category: Online services
URL: http://www.knitterstream.com/
Client: C2-MTL
Agency: Sid Lee, Montreal
Country: Canada