WINE by J. Walter Thompson London for CADD

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WINE

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Industry Traffic safety, Against alcohol
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market United Kingdom
Agency J. Walter Thompson London
Creative Director Russell Ramsey
Art Director Bruno Xavier
Producer Stuart Heyburn
Photographer Andy Rudak Photographer
Account Supervisor Neil Noronha
Typographer Christiano Neves
Released March 2011

Credits & Description

Category: Public Health & Safety
Advertiser: CADD
Product/Service: ANTI-DRINK DRIVING
Agency: JWT LONDON
Date of First Appearance: Mar 14 2011
Entrant Company: JWT LONDON, UNITED KINGDOM
Executive Creative Director: Russell Ramsey
Creative Director: Russell Ramsey
Copywriter: Christiano Neves And Bruno Xavier
Art Director: Christiano Neves And Bruno Xavier
Photographer: Andy Rudak
Typographer: Christiano Neves
Art Buyer: Stuart Heyburn
Account Supervisor: Neil Noronha
Producer: Stuart Heyburn
Account Manager: Neil Noronha
Planner: Neil Noronha

English Translation of Main Headlines
Having just one drink can increase the chances of road traffic accidents significantly & the personal cost can be way too high.
To dramatically demonstrate this point we created a series of three print ads which recreated road traffic accident scenes made out of shattered glass – the shattered glass from just one bottle per ad.
Targeted at ‘Christmas drinkers’ the ads were produced to go live in the run