OLD MAN by Y&R Sao Paulo for BonoGrao

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OLD MAN

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Industry Coffee, Tea, Breakfast Drinks
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Brazil
Agency Y&R Sao Paulo
Art Director Guilherme Rácz
Copywriter Lucas Casão
Illustrator Zombie Studio
Released June 2012

Awards

Cannes Lions 2012
Outdoor Lions Drinks (Alcoholic & Non-Alcoholic) Bronze
Press Lions Non-Alcoholic Drinks Bronze

Credits & Description

Media: Print
Geo: Brazil
Category: Non-alcoholic drinks
Agency: Y&R
Brand: Cafe BonoGrao
Advertising Agency: Y&R, Sao Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Creative Directors: Rui Branquinho, Flavio Casarotti
Art Director: Guilherme Racz
Copywriter: Lucas Casao
Illustrator: Zombie Studio
Print Agency Producer: Elaine Carvalho, Flavio Zamboni
Art Buyer: Monica Beretta
Account Manager: Luiz Villano
Planner: Eliana Yamaguchi
Media team: Cassiano Oliva