Do drink and drive by Kevlar for Café Copacabana

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Do drink and drive

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Industry Cafe, Traffic safety
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Bolivia
Agency Kevlar
Creative Director Pablo Jove, Gonzalo Bagnasco
Art Director Alejandro Sejas, Oscar Olivarez
Copywriter Israel Blanco
Released September 2017

Credits & Description

Category: Public Interest, NGO
Media: Outdoor
Brand: Café Copacabana
Agency: Kevlar
Geo: Bolivia
Advertising Agency: Kevlar, Bolivia
Creative Directors: Gonzalo Bagnasco, Pablo Jove
Art Directors: Oscar Olivarez, Alejandro Sejas
Copywriter: Israel Blanco
Additional Credits: Héctor Peñaranda, Ana Silvestro
Published: September 2017
Description:
On Bolivia's highways, more than 50% of accidents are caused by fatigue and lack of concentration at the wheel. Did we need to say anything else?
Do drink and drive