Cafe Pele Outdoor The Contagious Billboard by Lew'Lara\TBWA Sao Paulo

Adsarchive » Outdoor » Cafe Pele » The Contagious Billboard

The Contagious Billboard

Pin to Collection
Add a note
Industry Coffee, Tea, Breakfast Drinks
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Brazil
Agency Lew'Lara\TBWA Sao Paulo
Copywriter Lucas Veloso
Released May 2015

Awards

Cannes Lions, 2015
PROMO AND ACTIVATION PRODUCT & SERVICE: FOOD & DRINKS (INCL. ALCOHOLIC DRINKS) BRONZE

Credits & Description

Advertiser: CIA CACIQUE DE CAFÉ SOLÚVEL
Brand: Cafe Pelé
Media: Outdoor
Category: Non-alcoholic drinks
Agency: TBWA
Geo: Brazil
Café Pelé: The Contagious Billboard
Advertising Agency: Lew’Lara\TBWA, Brazil
Chief Creative Officer: Manir Fadel
Executive Chief Creative: Felipe Luchi
Copywriter: Lucas Veloso
Art directors: André Mezzomo, Digo Souto