Works » Cafiaspirina

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Industry Health & Pharmaceuticals, Health & Pharmaceutical Products
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Brazil
Agency ALMAP BBDO Brazil
Creative Director Luiz Sanches Jr, Dulcidio Gutierrez Caldeira
Executive Creative Director Marcello Serpa
Typographer Jose Roberto Bezerra
Copywriter Marco Giannelli
Art Director Ary Nogueira
Released June 2010

Awards

Clio Awards 2011
Out of Home Posters Bronze
Cannes Lions 2010
Outdoor - Bronze
FIAP 2010
Print Product Campaigns Bronze

Credits & Description

3 of 3 Campaign
Type of Entry: Posters
Category: Consumer Products: Cosmetics & Beauty, Toiletries & Pharmacy
Title: TEENAGE DAUGHTER'S BOYFRIEND
Advertiser/Client: BAYER
Product/Service: CAFIASPIRIN
Entrant Company: ALMAPBBDO São Paulo, BRAZIL
Advertising Agency: ALMAPBBDO São Paulo, BRAZIL
Chief Creative Officer: Marcello Serpa
Executive Creative Director: Marcello Serpa
Creative Director: Luiz Sanches/Dulcídio Caldeira
Copywriter: Marco Giannelli (Pernil)
Advertiser's Supervisor: Maria Luiza Dias
Planner: Cintia Gonçalves/Sabrina Guzzon/Amanda Thomaz
Art Director: Ary Nogueira
Typographer: José Roberto Bezerra

The Outdoor Advert titled TEENAGE DAUGHTER'S BOYFRIEND was done by ALMAP BBDO Brazil advertising agency for Cafiaspirina in Brazil. It was released in Jun 2010.