Caixa Geral De Depositos Outdoor INVASION by Y&R Lisboa


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Industry Credit Cards
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Portugal
Agency Y&R Lisboa
Creative Director Pedro Ferreira, Judite Mota
Art Director Carlos Seixas
Copywriter José Quintela, Rodrigo Almeida
Producer Jaime Graça, Ezeequiel Viegas - Sync
Account Supervisor Sonia Felix
Released November 2009

Credits & Description

Category: Ambient: Stunts & Live Advertising
Agency: Y&R LISBOA
Executive Creative Director: Judite Mota - Pedro Ferreira
Creative Director: Judite Mota - Pedro Ferreira
Copywriter: Rodrigo Almeida/ Jose Quintela
Art Director: Carlos Seixas
Account Supervisor: Sónia Felix
Advertiser's Supervisor: Miguel Bento
Producer: Jaime Graça/ Ezeequiel Viegas - Sync
Other Credits: Marketing Director: Henrique Conceicao/ Isabel Braz - Caixa Geral de Depositos
Product Manager: Monica Sobral/ Ines Branco - Caixa Geral de Depositos
Date of First Appearance: Nov 9 2009 12:00AM
Entrant Company: Y&R LISBOA, PORTUGAL

Description of Ambient execution
Our objective was to promote the "Golden Seat Promotion", a partnership between our two clients Caixa (the largest Portuguese bank) and Benfica (Portugal's biggest football club). The mechanics of the promotion was quite simple: fans who have th Caixa- Benfica Credit Card can take part in a draw during the matches and win, immediately, thousands of Euros. During a major football match at Benfica Stadium, the fan were surprised by a streaker (an actor) who came from the stands and invaded the pitch. Policeman and stewards tried to catch him but couldn't, simply because they were also actors. When they finally caught our guy, they didn't take him to the ground as they normally do... they lifted him up and started celebrating with him! Finally, the stadium's screens and speaker explained that everyone could be a real winner at Luz Stadium.