California Milk Processor Board Outdoor BEDTIME STORIES by GALLEGOS United

BEDTIME STORIES

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Industry Milk
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market United States
Agency GALLEGOS United
Creative Director Juan Oubina
Art Director Paula Oliosi, Charlie Davis
Producer Barbie Maraviov
Released November 2012

Credits & Description

Advertiser: CALIFORNIA MILK PROCESSING BOARD
Agency: GRUPO GALLEGOS
Category: Small Scale Special Solutions
Advertising campaign: BEDTIME STORIES
Chief Creative Officer: Pablo Buffagni
Art Director: Paula Oliosi And Charlie Davis
Creative Director: Juan Oubina
Planner: Luis Miranda Assoc. Planning Director And Danny Gonzalez Strategic Planner
Producer: Barbie Maraviov (Css)
Other Credits: Sharon Cooper (Amd)

Ambient Execution Description
We distributed 140,000 storybooks at pediatricians’ offices though out California via “Ser Padres” magazine.