Gabriela Outdoor PEEP TUBE by DDB Manila

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PEEP TUBE

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Industry Publishing, streaming & media
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Philippines
Agency DDB Manila
Executive Creative Director Eugene U. Demata
Art Director Gogie Sinson
Copywriter Bianong Labiano
Producer Gary San Juan
Account Supervisor Merlee C. Jayme
Released January 2012

Credits & Description

Category: Bars, Restaurants & Stores, etc.
Advertiser: GABRIELA
Product/Service: CAMPAIGN AGAINST SEX SCANDAL VIDEOS
Agency: DDB DM9JAYMESYFU
Chief Creative Officer: Merlee Jayme
Executive Creative Director: Eugene Demata
Creative Director: Gogie Sinson
Copywriter: Bianong Labiano
Art Director: Gogie Sinson
Account Supervisor: Merlee Jayme
Producer: Gary San Juan
Account Manager: Lieza Punsalan
Planner: Diday Alcudia
Account Manager: Lieza Punsalan
Planner: Diday Alcudia

Ambient Execution Description
Using a mounted die-cut poster, we transformed the mirrors of fitting rooms into a page of a voyeur tube site to make various women experience what it feels like to be victimized by such sites.