TRUE BLOOD by Saatchi & Saatchi Stockholm for Canal+

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TRUE BLOOD

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Industry TV Channels/Radio Stations and Programmes
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Sweden
Agency Saatchi & Saatchi Stockholm
Creative Director Adam Kerj
Art Director Alexander Fuchs, Kenzi Benabdallah, Renee Solomon, Miami Adschool
Account Supervisor Jonas Björlin
Released November 2009

Credits & Description

Category: Ambient: Small Scale Special Solutions
Advertiser: CANAL+
Product/Service: TV SERIES
Agency: SAATCHI & SAATCHI
Creative Director: Adam Kerj
Art Director: Alexander Fuchs/Kenzi Benabdallah/Renee Solomon/Miami Adschool
Account Manager: Marie Nodbrink
Account Supervisor: Jonas Björlin
Advertiser's Supervisor: Martina Laurin
Other Credits: Designer: Gustav Egerstedt
Date of First Appearance: Nov 25 2009 12:00AM
Entrant Company: SAATCHI & SAATCHI, Stockholm, SWEDEN

Description of Ambient execution
Subtle teaser campaign building up to the much anticipated second season of HBO´s hit series True Blood. Thousands of transparent stickers were put on top of traditional outdoor campaigns and print campaigns that all had a beautiful neck in the centre of your focal point. That´s where we put our vampire´s bite mark.

English Translation of Main Headlines
TRUE BLOOD Season 2 Wednesdays 8.00 PM