Cancer Institute Nsw Outdoor Slop by Soap Creative

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Industry Against Cancer
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Australia
Agency Soap Creative
Released December 2016

Credits & Description

Category: Public Interest, NGO
Media: Outdoor
Category: Health
Brand: Cancer Institute NSW
Agency: Soap
Geo: Australia
Advertising Agency: Soap, Australia
Media agency: UM
Media: JCDecaux Innovate
Published: December 2016
Description: In an Australian media-first, the newest out-of-home campaign from the Cancer Institute NSW is utilising UV Index data to trigger sun smart messages based on real-time radiation levels. Created in partnership with JCDecaux, UM, and Soap, the sun ‘smart’ dynamic campaign aims to alert passers by to the dangerous effects of exposure to UV rays, while also providing simple steps that can be taken to avoid UV damage.
Slop on sunscreen