Cancer Research Uk Outdoor Sun Safety On Site [video] by Havas Lynx Manchester

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Sun Safety On Site [video]

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Industry Against Cancer
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market United Kingdom
Agency Havas Lynx Manchester
Released October 2016

Awards

Creative Circle 2017
Outdoor Innovative Use Of OOH Bronze

Credits & Description

Agency: Havas Lynx
Client: Cancer Research Uk And Hss Hire
Brand: Cancerresearch Uk And Hss Hire
Synopsis:
Staggeringly, 55% of all skin cancer patients are construction workers, making them the most at risk group of workers and 8 times more likely to develop skin cancer than any other profession.
To highlight these shocking facts and the dangers of skin cancer to builders, we created a highly targeted and impactful campaign and with the use of photo-chromatic ink produced the world’s first sun safety awareness graphic.
Fifty five percent of all skin cancer patients are construction workers, making them 8 times more likely to develop skin cancer than any other profession. To highlight the dangers of skin cancer to builders, we teamed up with Cancer Research UK to create a highly targeted and impactful campaign. Cleverly, we used photochromic ink to highlight the shocking facts. Our warning message is hidden until the sun is fully out, delivering our safety message and signaling to our audience when they're most at risk. When the sun fades, so does the risk of skin cancer along with our safety message.