EXHIBITION by Leo Burnett Sydney for Canon

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EXHIBITION

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Industry Photo & Video Cameras, Accessories, Business equipment & services, Corporate Image
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Australia
Agency Leo Burnett Sydney
Executive Creative Director Jay Benjamin, Andy Dilallo
Art Director Kieran Antill
Copywriter Michael Canning
Account Supervisor Amanda Quested
Released August 2009

Credits & Description

Category: Ambient: Stunts & Live Advertising
Advertiser: CANON AUSTRALIA
Product/Service: EOS PHOTO 5 EXHIBITION
Agency: LEO BURNETT SYDNEY
Executive Creative Director: Andy Dilallo/Jay Benjamin
Copywriter: Michael Canning
Art Director: Kieran Antill
Account Manager: Jodi Mcleod/Alissa Breit
Account Supervisor: Amanda Quested
Advertiser's Supervisor: Andy Ridley
Other Credits: Exhibitionists: Derek Anderson/Wawa Wang
Date of First Appearance: Aug 16 2009 12:00AM
Entrant Company: LEO BURNETT SYDNEY, AUSTRALIA

Description of Ambient execution
We knew that people find inspiration in galleries and exhibitions by seeing through other people’s eyes. We decided to give photographers the opportunity to not just view an exhibition, but to create their own. Our solution was to create ‘PHOTO5’ – a unique gallery that didn’t just showcase one persons way of seeing, but thousands. We began with a brown cardboard box containing 5 simple items. Each item acted as a brief, which we invited photographers to shoot in their own creative interpretation, to form the content of the exhibition. The PHOTO5 exhibition showcased over 7000 photographs, each a different way of interpreting one of the 5 items. By inspiring individuals, the PHOTO5 Gallery went on to inspire the masses.

English Translation of Main Headlines