Canon Outdoor Canon Pixma: 60 Seconds by Hakuhodo Communications Asia Singapore, Hot Pictures

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Canon Pixma: 60 Seconds

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Industry Printers, Scanners & Supplies
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Singapore
Agency Hakuhodo Communications Asia Singapore
Director Melvin Mak
Regional Executive Creative Director Hoh Woon Siew
Art Director Jacky Wong
Agency Hot Pictures
Released November 2012

Credits & Description

Can a printer inspire a creative movement?

That was the undergirding concept of the new PIXMA TVC. The idea gave new life to what is usually viewed as a prosaic, functional piece of office or home equipment.

The television commercial made printing easy, fun and even a little sexy. Shot completely in Budapest, we showed people from all walks of life use the multi- innovative features of the PIXMA printers to express their individuality and creativity, turning an unsightly abandoned building into a work of art.

Category: Other
Client: Canon Singapore Pte Ltd
Agency: Hakuhodo Communications Asia
Production: Hot Pictures Sdn Bhd
Country: Singapore
Director: Melvin Mak
Regional Creative Director: Bee Lee
Art Director: Jacky Wong
Regional Executive Creative Director: Woon Siew Hoh
Group Account Director: Tanner Nagib