CANTO CIDADÃO Outdoor Canto Cidadao (Non profit org): Warning Kites by Artplan Sao Paulo, Mohallem Meirelles

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Canto Cidadao (Non profit org): Warning Kites

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Industry Public awareness
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Brazil
Agency Artplan Sao Paulo
Agency Mohallem Meirelles
Creative Director Eugenio Mohallem, Marcelo Aragão
Art Director Marcus Kawamura, Marcelo Mandaji
Copywriter Rodrigo Resende
Photographer Caio Miranda
Illustrator Elysson Lifante, André Batista E Marcus Tomaselli
Released August 2011

Credits & Description

Mohallem/Artplan,Sao Paulo made kites with danger signs illustrations and hanged them at overhead electric cables. They were placed at neighbourhoods where kids are used to fly kites. The objective of the installation was to warn parents and their kids about the danger of the high-voltage electricity.

"Every kite stuck in electric cables is a sign of danger."

Category: Public interest
Client: Canto Cidadão
Agency: Mohallem/Artplan, Sao Paulo
Country: Brazil
Creative Director: Eugênio Mohallem
Art Director: André Batista
Art Director: Marcelo Mandaji
Art Director: Marcus Kawamura
Copywriter: Rodrigo Resende
Head of Art: Marcus Kawamura
Photographer: Caio Miranda
Illustrator: Elysson Lifante
Illustrator: André Batista