Cap48 Outdoor TRAFFIC STOPPERS by Air Brussels

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Industry Charities, Foundations, Volunteers, Racial/Ethnic/Handicapped/Minority Awareness
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Belgium
Agency Air Brussels
Creative Director Gregory Ginterdaele - Marie-Laure Cliquennois
Art Director Antoinette Ribas
Copywriter Philippe Fass
Producer Julie Rasson
Account Supervisor Daphne De Le Vingne
Released January 2012

Credits & Description

Category: Stunts & Live Advertising
Advertiser: CAP48
Creative Director: Gregory Ginterdaele - Marie-Laure Cliquennois
Copywriter: Philippe Fass
Art Director: Antoinette Ribas
Account Supervisor: Daphne De Le Vingne
Producer: Julie Rasson
Other Credits: Case Director : Jean-Sebastien Delacroix

Ambient Execution Description
CAP48 is a Belgian charity that aims to integrate disabled people into society.
Every year, CAP48 rely on the generosity of drivers and sell Post-it Notes at traffic lights.

The only problem is that the light is on red for an average of 40 seconds. Definitely not long enough for volunteers to sell zillions of Post-it Notes.
That's why we came up with a unique way to stretch these 40 seconds: the CAP48 Traffic Stoppers. Their mission was to stop vehicles at key traffic lights for as long as possible, giving our volunteers more time to sell more Post-it Notes.