Cape Times Outdoor DDT by Lowe and Partners Cape Town


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Industry Newspapers
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market South Africa
Agency Lowe and Partners Cape Town
Creative Director Kirk Gainsford
Art Director Cameron Watson
Photographer Natalie Rose
Account Supervisor Vicki Hey
Illustrator One Horse Town
Released February 2010

Credits & Description

Category: Publications & Media
Product/Service: CAPE TIMES
Date of First Appearance: Mar 1 2010
Entrant Company: LOWE BULL, Cape Town, SOUTH AFRICA
Executive Creative Director: Kirk Gainsford
Creative Director: Kirk Gainsford
Copywriter: Natalie Rose
Art Director: Cameron Watson
Photographer: Natalie Rose
Illustrator: One Horse Town
Art Buyer: Tenille Abrahams
Account Supervisor: Vicki Hey
Advertiser's Supervisor: Michael Vale
Account Manager: Taryn Bownes

English Translation of Main Headlines
There are always two sides to a story. Capturing both sides is what makes journalism balanced, comprehensive and insightful. In order to show how the Cape Times presents in-depth news investigated from both angles, we created A1 posters and 550 x 778 cm posters for newspaper stands. These posters were slightly transparent. On both sides, were newsworthy stories each with a relevant image. When viewed from either side, the opposing image became visible, creating a complete story about the topical issue.