Captain Morgan Outdoor CAPTAIN MORGAN NS SPIRIT COASTERS by Extreme Group

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CAPTAIN MORGAN NS SPIRIT COASTERS

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Industry Rum
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Canada
Agency Extreme Group
Executive Creative Director Shawn King
Creative Director Anthony Taaffe
Art Director James Rothenburg
Copywriter Trevor Millett
Account Supervisor Bryce Crosby
Released November 2011

Credits & Description

Category: Bars, Restaurants & Stores, etc.
Advertiser: DIAGEO
Product/Service: CAPTAIN MORGAN WHITE RUM
Agency: EXTREME GROUP
Chief Creative Officer: Shawn King
Executive Creative Director: Shawn King
Creative Director: Anthony Taaffe
Copywriter: Trevor Millett
Art Director: James Rothenburg
Account Supervisor: Bryce Crosby
Account Manager: Steve Martell
Account Manager: Steve Martell

Ambient Execution Description
This promotional coaster gives everyone the chance to try on the Captain’s beard. They were a big hit with customers at licensees, and also found their way into homes via retail activation installations.