Carlsberg: Carlsberg touchscreen on Clear Channel's 6-sheets by Euro Rscg Singapore, OMD Singapore for Carlsberg

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Carlsberg: Carlsberg touchscreen on Clear Channel's 6-sheets

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Industry Beers and Ciders
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Singapore
Agency Euro Rscg Singapore
Agency OMD Singapore
Released May 2011

Credits & Description

Alongside a poster campaign, the Number One imported premium beer in Singapore, Carlsberg will place 4 interactive screens at selected high traffic locations. The interactive screens, a first for the bus shelter media in Singapore, are part of a collaborative effort between Carlsberg, OMD,Singapore , Euro RSCG and Clear Channel. As part of Clear Channelâs Create portfolio, the interactive screen is executed through placing a touch screen within a 6-sheets panel, before encasing the entire panel to drive branding and awareness.
While the static posters carry thought-provoking questions including âYour boss asks you to jumpâ alongside answers âHow High?â or âWhy?â prompting the audience to think on-the-go, the interactive screen offers the brand a chance to engage Carlsbergâs target audience on-the-go.
Category: Drinks, alcoholic
Client: The Carlsberg Group
Agency: OMD Singapore
Country: Singapore
Creatives: Euro RSCG Singapore