Carlsberg Outdoor Clear Channel Singapore: Carlsberg brings the party to Clear Channel Singapore’s bus shelters. by OMD Singapore

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Clear Channel Singapore: Carlsberg brings the party to Clear Channel Singapore’s bus shelters.

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Industry Beers and Ciders
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Singapore
Agency OMD Singapore
Creative Havas Media
Released June 2013

Credits & Description

Using Clear Channel's create portfolio of innovative solutions for campaigns, a giant fabrication of a boom box featuring details such as 3D buttons and wire nettings is currently fitted at the top of bus shelter panels to engage the target audience in the universal experience driven by music to party with Carlsberg. The boom box plays DJ Axwellâs recent release, the current Number 1 track on Beatport (http://www.beatport.com/top-100), titled âCentre of the Universeâ for 21 hours every day and creates a sense of anticipation amongst consumers to participate in the Carlsberg 'Where's The Party' 2013 Facebook contest!
Category: Drinks, alcoholic
Client: Carlsberg Singapore
Agency: OMD Singapore
Country: Singapore
Creative: Havas Media
Media: Clear Channel Singappore