|Industry||Beers and Ciders|
|Media||Outdoor, Billboard, Poster, Transportation & Vehicles|
Credits & Description
Using Clear Channel's create portfolio of innovative solutions for campaigns, a giant fabrication of a boom box featuring details such as 3D buttons and wire nettings is currently fitted at the top of bus shelter panels to engage the target audience in the universal experience driven by music to party with Carlsberg. The boom box plays DJ Axwellâs recent release, the current Number 1 track on Beatport (http://www.beatport.com/top-100), titled âCentre of the Universeâ for 21 hours every day and creates a sense of anticipation amongst consumers to participate in the Carlsberg 'Where's The Party' 2013 Facebook contest!