Carwash At Nekrasov Str. Outdoor WASH ME! by TDI Promo Event


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Industry Automotive products, services and accessories
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Belarus
Agency TDI Promo Event
Creative Director Filazapovich Sergey
Copywriter Semenenko Vitaliy
Released January 2012

Credits & Description

Category: Transit
Product/Service: CARWASH
Agency: TDI
Chief Creative Officer: Prybysh Dmitriy
Creative Director: Filazapovich Sergey
Copywriter: Semenenko Vitaliy

English Translation of Main Headlines
"This is a 10% discount on car wash at Nekrasov, 112-A.

Ambient Execution Description
Task and goal: Increase the number of car wash customers with minimum budget. Solution and rationale: On dirty cars jokers often write different funny phrases. We decided with the help of a special stencil and sponge to put on dirty cars that are in the car wash, our advertising message (like a jokers, who often write different funny phrases on dirty cars): "This is a 10% discount on car wash at Nekrasov, 112-A. The owners of cars not erased the message because it was their discount on the sink. Therefore, on the way to wash the car becomes a free advertising medium. Summary and results: Due to the fact that the message left on the car on arrival at the car wash, we were able to track the number of successful contacts, and thus assess the effectiveness of the campaign. 60% of visitors came to our car wash on the message board. Attendance increased by washing 3 times.