LIVE ACCIDENTS by Tribal Amsterdam for Centraal Beheer Achmea

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LIVE ACCIDENTS

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Industry Insurance, Business equipment & services, Corporate Image
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Netherlands
Agency Tribal Amsterdam
Art Director Robert Van Der Lans, Dennis Baars
Copywriter Ruben Sonneveld, Erik Falke
Photographer Mark Groen
Released December 2009

Credits & Description

Category: Ambient: Stunts & Live Advertising
Advertiser: CENTRAAL BEHEER ACHMEA
Product/Service: INSURANCE
Agency: DDB AMSTERDAM
Creative Director: Dennis Baars/Erik Falke
Copywriter: Ruben Sonneveld/Erik Falke
Art Director: Robert Van Der Lans/Dennis Baars
Account Manager: Christiaan Van Mansfeld/Milo Van Der Meij/Axel Van Weel
Advertiser's Supervisor: Karin Hille/Marjanne Mulder/William Burghout
Photographer: Mark Groen
Other Credits: Modelmaker: Jelier En Schaaf/The Setcompany
Date of First Appearance: Dec 11 2009 12:00AM
Entrant Company: DDB AMSTERDAM, THE NETHERLANDS

Description of Ambient execution
To celebrate the 25th birthday of the famous ‘Just call us.’ campaign, insurance company Centraal Beheer created spectacular 3D set-ups of typical “Just call us” accidents. They were placed in city centres and anyone could participate in these accidents. And by doing so, people completed our 3D outdoor ad.