IN DEBT TO THOSE WHO HAVE LITTLE by Fischer+Fala! for AGENTE CIDADÃO

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IN DEBT TO THOSE WHO HAVE LITTLE

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Industry Charities, Foundations, Volunteers
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Brazil
Agency Fischer+Fala!
Creative Director Rafael Merel, Pedro Cappeletti, Marcelo Fedrizzi, Flávio Casarotti
Art Director Rubens Kato Tatibana
Copywriter Luciana Cardoso
Released July 2009

Credits & Description

Category: Fundraising, Charities, Appeals, Non-Profit Organisations, Public Health & Safety, Public Awareness
Advertiser: AGENTE CIDADÃO
Product/Service: CHARITY CLOTHES DONATION
Agency: FISCHER FALA
Executive Creative Director: Flavio Casarotti/Pedro Cappeletti
Creative Director: Flavio Casarotti/Pedro Cappeletti/Rafael Merel/Marcelo Fedrizzi
Copywriter: Luciana Cardoso
Art Director: Rubens Kato
Date of First Appearance: Jul 1 2009 12:00AM
Entrant Company: FISCHER FALA, São Paulo, BRAZIL

Dimensions
60 x 40 cm

Site Location
Several locations in the city (Sao Paulo)

English Translation of Main Headlines
This year, the Citizen Agent campaign for donating warm items had special billboards. Double ad pieces, where a thread of real wool connected a person who could donate a warm item to another one who was in need of it, with the appeal "In debt to those who have little". The billboards helped to indicate donation points and were distributed in several locations throughout the city, with a collection box for the charity organization.