Charmin Outdoor CHARMIN BUS WRAP by Publicis Kaplan Thaler New York

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Industry Toilet Paper, Business equipment & services, Corporate Image
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market United States
Agency Publicis Kaplan Thaler New York
Executive Creative Director David Corr
Creative Director Dan Cohen
Art Director John Wagner, Global Creative Director
Producer William Grant - Print Producer, Maghan Haggerty – Senior Project Manager
Account Supervisor Gail Hollander - Worldwide Account Director
Illustrator Joanna Quinn - Acme Film Works, Hugh Syme - Mendola Art
Released October 2009

Credits & Description

Category: Ambient: Transit
Advertiser: PROCTER & GAMBLE
Product/Service: CHARMIN
Executive Creative Director: David Corr
Creative Director: Dan Cohen
Art Director: John Wagner/Creative Director
Account Manager: Michelle Williamson – Group Account Director
Account Supervisor: Gail Hollander - Worldwide Account Director
Advertiser's Supervisor: Jacques Hagopian
Illustrator: Joanna Quinn - Acme Film Works/Hugh Syme - Mendola Art
Producer: William Grant - Print Producer/Maghan Haggerty – Senior Project Manager
Other Credits: Bindu Vaswani – Management Supervisor/Emily Hartye – Account Supervisor
Date of First Appearance: Nov 1 2009 12:00AM

Description of Ambient execution
Challenge: How do you drive tourists in New York to The Charmin Restrooms in Times Square? Solution: We created custom toilet-seat bus wraps and interiors on double-decker tour buses. After riding around Manhattan and talking about going to the bathroom for an hour, tourists were then conveniently let out at The Charmin Restrooms. Results: There were over 200,00 generated impressions of the bus and a 23% increase in foot traffic to the Chramin Restrooms.