CHARMIN HELPING HAND by Leo Burnett Guaynabo for Charmin

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CHARMIN HELPING HAND

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Industry Toilet Paper
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Puerto Rico
Agency Leo Burnett Guaynabo
Creative Director Victor Cabezas
Art Director Roberto Acevedo
Copywriter Ricardo Marti, Nánel Rodríguez
Producer Isandra Ocasio, Tactical Media
Photographer Fabio Gil Ceballos
Account Supervisor José Velez Silva
Released May 2009

Credits & Description

Category: Ambient: Bars, Restaurants & Stores, etc.
Advertiser: PROCTER & GAMBLE
Product/Service: TOILET PAPER
Agency: LEO BURNETT PUERTO RICO
Creative Director: Victor Cabezas
Copywriter: Nanel Rodríguez/Ricardo Martí
Art Director: Fabio Gil Ceballos/Roberto Acevedo
Account Manager: Nilaida Viera
Account Supervisor: José Vélez-Silva
Photographer: Fabio Gil Ceballos
Producer: Isandra Ocasio/Tactical Media
Other Credits: Facundo Paglia
Date of First Appearance: May 15 2009 12:00AM
Entrant Company: LEO BURNETT PUERTO RICO, San Juan, PUERTO RICO

Description of Ambient execution
We sent our message at the right place and the right time by placing in over a hundred stalls a "Helping Hand". In it, it said: "Don't waste so much paper. 7 sheets of Charmin Ultra Soft equals 28 of the cheaper brand". This action generated a lot laughs and ultimately a lot of buzz.