Charmin Outdoor TIMES SQUARE by Publicis Kaplan Thaler New York

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Industry Hygiene & Personal Care Products, Business equipment & services, Corporate Image
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market United States
Agency Publicis Kaplan Thaler New York
Executive Creative Director David Corr, Jason Bender - Bridge Worldwide
Creative Director Dan Cohen, John Wagner, Chad Turner - Gigunda Group
Art Director Rosie Mcguire - Bridge Worldwide
Producer Jennifer Guliner - Senior Producer, William Grant - Print Producer
Account Supervisor Gail Hollander - Worldwide Account Director, Karlo Cordova - Carat
Illustrator Joanna Quinn - Acme Film Works, Hugh Syme - Mendola Art
Released October 2009

Credits & Description

Category: Ambient: Special Build
Advertiser: PROCTER & GAMBLE
Executive Creative Director: David Corr/ Jason Bender - Bridge Worldwide
Creative Director: Dan Cohen/John Wagner/ Chad Turner - Gigunda Group
Art Director: Rosie McGuire - Bridge Worldwide
Account Manager: Michelle Williamson – Group Account Director
Account Supervisor: Gail Hollander - Worldwide Account Director/ Karlo Cordova - Carat
Advertiser's Supervisor: Jacques Hagopian
Illustrator: Joanna Quinn - Acme Film Works/Hugh Syme - Mendola Art
Producer: Jennifer Guliner - Senior Producer/William Grant - Print Producer
Other Credits: Bindu Vaswani – Management Supervisor/Emily Hartye – Account Supervisor
Associate Copy Director: Jen Dombrowski - Bridge Worldwide
Senior Managerment Supervisor: Brian McMullen - Bridge Worldwide
Communication Planning Director: Sofia Waldow - Carat
Group Director: Lars Hyman - Carat
Senior Ac
Date of First Appearance: Nov 1 2009 12:00AM

Description of Ambient execution
CHALLENGE: Convince consumers that going to the bathroom is actually a very enjoyable thing when you have the right environment. SOLUTION: We created the most enjoyable public bathroom in the world. The Charmin Restrooms. The Charmin Restrooms opened in the heart of Times Square with 20 clean, luxurious bathrooms. To open the conversation, Charmin conducted a national search to find social media activists to work as Brand Ambassadors at the restroom and spread the joy. Custom Charmin Toilet Tour Buses were also created to get the word out on the streets and drive people directly to the Charmin Restrooms. Each restroom was equipped with all the necessary “enjoy the go” essentials. Comfy toilets, iPods, reading material, and, of course, a choice of your favorite Charmin Bath Tissue. Thousands of conversations were inspired in person and online with Interactive Graffiti Walls, a Charmin Canfessional, and a Rate Your Go Digital Tracker. RESULTS: The results speak for themselves. Over 750,000 in person attendance averaging 22 minutes. Over 3 Billion Media Impressions. And countless new conversations about going to the bathroom.