EVERY BOTTLE TELLS A STORY by H&C Leo Burnett Beirut for Chateau Ksara

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EVERY BOTTLE TELLS A STORY

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Industry Wine & Champagne
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Lebanon
Agency H&C Leo Burnett Beirut
Executive Creative Director Bechara Mouzannar
Creative Director Ghida Younes - Danielle Rizkallah
Art Director Yasmina Baz - Natasha Maasri - Reem Kotob - Krystel Hoche - Manal Naji - Joumana Ibrahim
Copywriter Rana Najjar - Rana Khoury
Photographer Joe Keserwani
Account Supervisor Carol Hanna
Illustrator Marc Calina - Rurik Furio
Released February 2010

Credits & Description

Category: Ambient: Small Scale Special Solutions
Advertiser: CHATEAU KSARA
Product/Service: WINE
Agency: LEO BURNETT BEIRUT
Executive Creative Director: Bechara Mouzannar
Creative Director: Ghida Younes - Danielle Rizkallah
Copywriter: Rana Khoury
Art Director: Yasmina Baz - Natasha Maasri - Reem Kotob - Krystel Hoche - Manal Naji - Joumana Ibrahim
Account Manager: Elie Ghossein
Account Supervisor: Carol Hanna
Illustrator: Marc Calina - Rurik Furio
Photographer: Joe Keserwani
Other Credits: Jessy Stephan - Maria Ghazzaoui (Art Directors)
Date of First Appearance: Feb 10 2010 12:00AM
Entrant Company: LEO BURNETT BEIRUT, LEBANON

Description of Ambient execution
The agency created an unconventional media, to narrate everyday’s wine stories. Ksara’s cork – symbol of the brand –has now become a communication tool, giving people the opportunity to record their memorable moments and share it with the people who enjoyed the same bottle with them. Following a widely spread outdoor campaign, the agency spread corks with stories written on them, randomly on the bar and tables in several trendy pubs and restaurants. People were inspired and engaged to order Ksara wine and write their own stories on the cork in remembrance of the moment they shared. Thus, the agency transformed the Ksara cork into a new medium that created a great level of engagement in the life of the Lebanese people. The level of people’s engagement around the campaign has been very high, and quoting Charles Ghostine (Managing director of Ksara), “the business growth resulting from the integrated campaign reached unprecedented levels since the start of communication of Ksara brand”. Campaign contributed to an increase of 23% in sales