MENUS by Ace Saatchi & Saatchi Makati for CHATEAU

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Industry Restaurants, Pubs & Bars
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Philippines
Agency Ace Saatchi & Saatchi Makati
Art Director Carl Urgino, Biboy Royong
Copywriter Andrew Petch, Aste Gutierrez
Released April 2010

Credits & Description

Category: Ambient: Bars, Restaurants & Stores, etc.
Advertiser: CHATEAU GROUP - PORTICO 1771 RESTAURANT
Product/Service: RESTAURANT
Agency: ACE SAATCHI & SAATCHI
Executive Creative Director: Andrew Petch
Copywriter: Aste Gutierrez/Andrew Petch
Art Director: Biboy Royong/Carl Urgino
Account Manager: Accounts: Carol Arellano/Norbert Pineda/Raffy Parcon
Other Credits: Head Of Art: Carl Urgino; Print Producers: Rodel Quitain/Dennis Obien
Date of First Appearance: Apr 4 2010 12:00AM
Entrant Company: ACE SAATCHI & SAATCHI, Makati City, THE PHILIPPINES

Description of Ambient execution
For Chateau 1771 Fine Dining Restaurant group we created a campaign of specially designed “menus” art-directed to look like bona fide menus at first glance. However, reading the copy revealed how they were actually “manifestos” on true Taste, Stye, and Class—ideals which were Chateau 1771 was truly offering to their customers. These special menus were then implemented at the most relevant touchpoints on easels at the restaurant entrance in place of the usual blown-up menus, at every table inside the restaurant, as flyers handed out in restaurant districts and as a direct mail send-out.