NAKED BEGGARS by DDB Mudra Group Mumbai for CHETANA FOUNDATION

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NAKED BEGGARS

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Industry Charities, Foundations, Volunteers
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market India
Agency DDB Mudra Group Mumbai
Art Director Deepak Singh Dogra
Copywriter Prajato Guha Thakurta, Kb Vinod
Photographer Vishal Sane, Nirav Mehta
Illustrator Nana Sawant, Santosh Selar
Released November 2009

Credits & Description

Category: Ambient: Stunts & Live Advertising
Advertiser: CHETANA FOUNDATION
Product/Service: CHILDRENS FOUNDATION
Agency: MUDRA DDB GROUP
Executive Creative Director: Kb Vinod
Creative Director: Kb Vinod/Deepak Singh
Copywriter: Kb Vinod/Prajato Guha Thakurta
Art Director: Deepak Singh
Illustrator: Nana Sawant/Santosh Selar
Photographer: Nirav Mehta/Vishal Sane
Date of First Appearance: Nov 10 2009 12:00AM
Entrant Company: MUDRA DDB GROUP, Mumbai, INDIA

Description of Ambient execution
We created lifelike and life-size statues of underprivileged children but didn’t put any clothes on them. What we did, however, was put them inside huge glass boxes that were then installed in shopping malls and residential complexes across the city. A message on the boxes asked people to drop their old clothes inside. As the clothes started piling up, it looked as if the children were actually being clothed by the donors themselves. Through this activity, people saw with their own eyes how their donations would be eventually used and were thus inspired to step forward for this noble cause.