Chevrolet Outdoor The Canadian Dream [image] 2 by McCann Canada

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The Canadian Dream [image] 2

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Industry Cars
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Canada
Agency McCann Canada
Chief Creative Officer Darren Clarke
Executive Creative Director Josh Stein
Art Director Nick Noh, Erikson Melton, Paisley McCrory, Li Cai
Copywriter Binoy Zuarte, Osman Rahmani
Production Soft Citizen
Director Co.lab
Released June 2017

Credits & Description

Category: Automotive
Media: Integrated
Brand: Chevrolet
Agency: McCann
Geo: Canada
Advertising Agency: Commonwealth//McCann, Canada
Chief Creative Officer: Darren Clarke
Executive Creative Director: Josh Stein
Art Directors: Nick Noh, Erikson Melton, Paisley McCrory, Li Cai
Copywriters: Binoy Zuarte, Osman Rahmani
Strategist: Mary Chambers
Account Team: Calvin Daniels, Mark Dicks, Scott Milson, Daniel Ehman, Tommy Chan, Stephanie Conley
Agency Producers: Sarah Michener, Emily McKay
Director: Co. Lab
Production Company: Soft Citizen
Executive Producers: Eva Preger, Link York
Head of Production: Rob Burns
Line Producer: Kelly King
DOP: Norm Li
Post Production: Saints
Editor: Danica Pardo
VFX: Fort York
Published: June 2017
In collaboration with McCann Canada, Soft Citizen’s Co.Lab set off on a month long cross Canada road trip, to capture the raw essence, beauty and charisma of our country, for Chevy's Canadian Dream campaign.
In traditional Co.Lab form, Justin and Jeremy integrated a mixed media application capture of content by utilizing iPhones, DSLRs, 16mm and 35mm film cameras for both stills and live action in addition to shooting with Alexas. A selection of their stills can be seen in the out of home work in market.