CHALK BLOG by Zig for Chicago Tribune

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CHALK BLOG

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Industry Website, Business equipment & services, Corporate Image
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market United States
Agency Zig
Creative Director Stephen Leps Saatchi
Art Director Janay Blazejewski
Copywriter Geoff Berg, Natalie Taylor
Account Supervisor Carlie Naftolin
Released August 2009

Credits & Description

Category: Ambient: Stunts & Live Advertising
Advertiser: CHICAGO TRIBUNE MEDIA GROUP
Product/Service: CHICAGONOW.COM
Agency: zig
Creative Director: Stephen Leps
Copywriter: Geoff Berg/Natalie Taylor
Art Director: Janay Blazejewski
Account Supervisor: Carlie Naftolin
Date of First Appearance: Aug 12 2009 12:00AM
Entrant Company: zig, Chicago, USA

Advertising Format
Other

Other Advertising Format
We taped together 40 sheets of 4'x8' plywood and painted them with chalkboard paint. “______ says” was stenciled several times onto each board to give some direction and get people commenting. The boards were arranged in such a way that anyone walking by couldn't help but participate.

Dimensions
1300 sq feet

Site Location
Pioneer Square, Chicago