Chivas Regal Outdoor CHIVAS COLLECTIVE by K2, Saatchi & Saatchi Shanghai

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CHIVAS COLLECTIVE

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Industry Whiskey
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market China
Agency K2
Agency Saatchi & Saatchi Shanghai
Executive Creative Director Fan Ng
Creative Director Kat Tan, Jonathan Ip Saatchi, Bill Ho
Art Director Calvib Shi, Zhao Yi
Copywriter Alex Shipley, Frankie Qian, Marco Wang
Producer Queen Wan, Ran Yin
Account Supervisor Irene Shum
Released October 2012

Credits & Description

Advertiser: CHIVAS
Agency: SAATCHI & SAATCHI, K2
Category: Stunts & Live Advertising
Advertising campaign: CHIVAS COLLECTIVE
Account Manager: Estela Ding
Copywriter: Frankie Qian
Other Credits: China: Michael Lee
Account Manager: Gary Yip
Other Credits: Coo And President
Creative Director: Kat Tan
Creative Director: Bill Ho
Executive Creative Director: Fan Ng
Account Supervisor: Irene Shum
Creative Director: Jonathan Ip
Copywriter: Alex Shipley
Copywriter: Marco Wang
Account Manager: Angie Zhou
Art Director: Calvib Shi
Producer: Ran Yin
Account Manager: Silei Wang
Account Manager: Joey Gu
Producer: Queen Wan
Art Director: Zhao Yi

Ambient Execution Description
The “CHIVAS COLLECTIVE”: A space for creative collaboration never before seen in China, housed in a specially-converted ‘pop-up’ loft in Shanghai’s leading nightlife center on The Bund. Chivas played the role of an explorer and facilitator, showcasing our spirit of “TAP THE UNTAPPED” to create a cultural experience center. This by-invitation-only party ran for a whole month – one luxurious space, 30 days to party, 24 hours of exploration and inspiration every day in everything from drink to music to film to art, design, and fashion.