Choix Outdoor THE WORLD'S SMALLEST PRICES by Neogama

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THE WORLD'S SMALLEST PRICES

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Industry Retail, Distribution & Rental companies
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Brazil
Agency Neogama
Creative Director Marcio Ribas, Wilson Mateo
Art Director Pedro Utzeri, Fábio Astolpho
Copywriter Gustavo Gusmao
Account Supervisor Adriana Nigro
Released July 2011

Credits & Description

Category: Bars, Restaurants & Stores, etc.
Advertiser: CHOIX
Product/Service: SALE
Agency: NEOGAMA/BBH
Chief Creative Officer: Alexandre Gama
Creative Director: Marcio Ribas
Copywriter: Gustavo Gusmao
Art Director: Pedro Utzeri And Fabio Astolpho
Art Buyer: Mariah Bayeux And Daniella Grandini
Account Supervisor: Adriana Nigro
Advertiser's Supervisor: Rubens Gomes

Ambient Execution Description
WE DEVELOPED THE WORLD'S SMALLEST PRICE TAGS THAT ONLY COULD BE SEEN TROUGH A MAGNIFYING GLASS IN ORDER TO PROMOTE A REDUCED PRICE SALE.