OUR WORK OF ART by Fnuky for WIRRA WIRRA

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OUR WORK OF ART

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Industry Business equipment & services, Corporate Image
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Australia
Agency Fnuky
Creative Director David Campbell
Art Director Fedrico
Producer Erica Brien
Released March 2010

Credits & Description

Category: Ambient: Special Build
Advertiser: WIRRA WIRRA
Product/Service: CHURCH BLOCK WINE
Agency: Fnuky
Creative Director: David Campbell
Art Director: Fedrico
Account Manager: Jeremy Ervine
Producer: Erica Brien
Other Credits: Amy O'connell
Date of First Appearance: Mar 15 2010 12:00AM
Entrant Company: Fnuky, Adelaide, AUSTRALIA

Description of Ambient execution
To represent Wirra Wirra's philosophy that winemaking should not simply be a business, but an art form, we created our own ambient work of art. At Melbourne's Southbank we created the world's largest cork sculpture, made from individual corks, taking the form of Wirra Wirra's flagship wine, Church Block. The sculpture was over 10 metres tall (over 4 storeys) and used more than 50,000 corks. It took over three months, working with engineers, construction workers and artists to create the world's biggest cork sculpture.