CLEAR CHECKS by Publicis Kaplan Thaler New York for Citibank

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CLEAR CHECKS

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Industry Banking & Financial Services
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market United States
Agency Publicis Kaplan Thaler New York
Executive Creative Director Tom Drymalski, Perry Essig
Creative Director Julian Newman, Dennis Greeley
Art Director Kat Saoyen
Copywriter Alexis Garber
Producer Tim Bierbaum
Photographer Geralyn Shukwit
Account Supervisor Joseph Maglio
Released July 2011

Credits & Description

Category: Small Scale Special Solutions
Advertiser: CITIGROUP
Product/Service: RETAIL BANK: MOBILE CHECK DEPOSIT
Agency: PUBLICIS NEW YORK
Chief Creative Officer: Rob Feakins
Executive Creative Director: Tom Drymalski/Perry Essig
Creative Director: Dennis Greeley/Julian Newman
Copywriter: Alexis Garber
Art Director: Kat Saoyen
Photographer: Geralyn Shukwit
Art Buyer: Veronica Williams
Account Supervisor: Joseph Maglio
Producer: Tim Bierbaum
Account Manager: Mitra Pai
Planner: Mike Taylor
Account Manager: Mitra Pai
Planner: Mike Taylor

Ambient Execution Description
This campaign was created to promote Citibank’s Mobile Check Deposit,
a product that lets you deposit checks with your smartphone from pretty much anywhere.

We created the clear checks to demonstrate that anywhere really means ANYWHERE. The areas you see through the checks show all the places you can now deposit checks from.

The clear checks were placed on airplane windows, at lookout points in NYC skyscrapers, and built as a giant mobile billboard that was driven through three states, all showing the endless number of places you can use this product.